Floor Standing LCD Digital Advertising Displays Now Offer Maximum Branding.



Posted: Monday, May 10, 2010

by Graham Gallagher
LCD Enclosure Global

When a dynamic signage solution is deployed into its working environment, what is to set it from the other mundane solutions out there in the market place? Why not have your logos on it?

Dynamic signage suppliers are realising through the high demand of this medium that the solution has to be branded, this re-enforces the consumers acceptance of the display and will be drawn to it providing the brand is known!

Many financial institutes are deploying floor standing digital advertising displays, these are even fitted with web cams so the banks can see what type of person uses this facility. Then they can create specific targeted marketing campaigns to this demographic.

Now the banking industry throughout the world has been hit hard in the past 2 years, but now some of the leading banks are deploying free standing LCD advertising displays in their banks so people can access information without having to wait for a teller.

This has a two fold benefit, the first being that the consumer saves time by using these screens and the second is that it frees up tellers to deal with consumers who want to deposit and withdraw cash.

Ideal for when a bank offers a new deal for example a new high interest rate for an ISA, all the information can be displayed on a dynamic poster along with an SMS number to text for an application form, this form is then taken to the branch all without waiting in line for someone to speak too.

Graham owns the leading manufacturer of LCD enclosures, this range of LCD enclosure are used throughout the world through a network of integrators.

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Top-level comments on this article: (3 total)
» left by Maureen Romensya 1 year 353 days ago.
8 fans.
nice article. welcome to searchwarp!
» left by Graham Gallagher 1 year 218 days ago.
3 fans.
Thank you it is nice to be here.
 
Graham
» left by Shaw Funami
1 year 353 days ago.
4 fans.
Hi Graham, This is interesting article on digital signage. People tends to believe it is major investment to have digital signage system, but as cost keeps coming down, it will outweigh traditional paper signage. Do you do just LCD? How about Plasma and LED?
» left by Graham Gallagher 1 year 218 days ago.
3 fans.
Hi Shaw, we do everything from plasma, LCD, LED and looking into 3D advertising!Like you say give 3D 12 months and it will so inexpensive you will be seeing it every where.
 
Graham
» left by Maureen Romensya 1 year 349 days ago.
8 fans.
nice article. welcome to searchwarp.
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